Built to Run · The AI Adoption Playbook
Make AI actually stick.
The 90-day system for making AI stick: for yourself, your team, and your business. Field-tested running operations through 13x growth, written down so a busy operator can run it without me.
Most AI rollouts die for the same reason. It is never the tool. It is the workflow nobody mapped, the team nobody brought along, and the last rollout nobody talks about.
One system, three altitudes
The same loop, applied where you actually stand.
01
Run yourself
Your own AI operating rhythm, as the proof case.
Weekly reporting in 30 minutes. Meeting and handover workflows that draft themselves. A personal prompt library built around the artefacts you already produce. You cannot lead an adoption you have not lived, so this is where it starts.
02
Run your team
The pilot system, for teams that are not tech-native.
Pick the first workflow (painful, frequent, low-risk, visible). The pilot charter and stakeholder map. Comms templates and objection handling for the people who tried ChatGPT once and got burned. The adoption scorecard that tells you to keep or kill.
03
Run the scale
Governance light, for when it has to hold.
What to standardise and what to leave loose. One-page usage guardrails. Reporting rhythms that fit your weekly WIP. The full 90-day rollout roadmap, and the renewal loop for when the tools inevitably change underneath you.
What is inside
Everything you need to run the whole 90 days.
- The 60 to 80 page playbook (PDF), written in plain operator language
- Every template shown blank, then fully filled in from a real pilot: no guessing what good looks like
- The Built to Run Notion vault: 34 templates, duplicable
- Pilot charter, stakeholder map, adoption scorecard, comms pack
- The 90-day rollout roadmap template
- The Built to Run Prompt Library, four categories, organised by ops artefact
- The one-page first-Monday quick-start so you act on day one
The Built to Run Prompt Library
Forty fill-in-the-blanks prompts written for real operational work, organised into four categories so you always know which one to reach for.
- 01Writing and Documentation
- 02Client and Audience Communication
- 03Operations and Automation
- 04Planning and Thinking
Why trust this
I am Kent Hendricks. I run a $40M+ delivery portfolio at JET Charge, scaled an operations function through 13x revenue growth, and built a team from 5 to 40+. I have lived every failed rollout pattern from the inside. This is the method that worked.
7
in Operations
$40M
Portfolio
5
Brand partners
100+
Projects shipped
Questions
The honest answers.
No. Prompts are one section of one altitude. The playbook is a rollout system: how to pick the first workflow, run a pilot, handle the objections, and decide what scales. The prompts are there so you are never staring at a blank box, but they are the smallest part.
No. Every template that matters (the pilot charter, the stakeholder map, the adoption scorecard, the guardrails page) is shown blank, then shown again fully filled in from a real pilot, with real numbers and real names. You are never left guessing what a good one looks like.
It is written for operators, not engineers. There is no code. If you can run a weekly meeting and write a process down, you can run everything in here. The hardest parts are about people, not tools, which is exactly where most rollouts fail.
It is tool-agnostic. The method works with Claude, ChatGPT, Copilot, or whatever your organisation already pays for. In fact one of the first exercises is auditing what you are already licensed for and ignoring.
Yes. Altitude one (run yourself) and altitude two (run your team or business) are built for exactly that. The same adoption loop works whether you are bringing five staff along or just getting your own week under control.
A designed PDF playbook, a duplicable Notion vault with every template, the prompt library, and a one-page quick-start. You get all of it at once, and it is yours to keep.
If you want a magic tool that runs your business while you sleep, this is not it. This is a system that takes a few hours a week for 90 days. If you are not willing to write one process down, save your money.
Built to Run: The AI Adoption Playbook
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